Volkswagen has taken a unique approach to relaunching the Scout SUV brand by creating a new subsidiary company solely focused on the US market. Scout Motors will introduce all-electric off-road-capable SUVs, tapping into the nostalgia of American fans who remember the original Scout brand fondly. The decision to establish Scout as a separate entity rather than a sub-brand under Volkswagen showcases the company’s commitment to this project. With a $2 billion investment in a factory in South Carolina and a design center in Michigan, Scout is gearing up to launch its modern, all-electric vehicles in early 2026. Despite challenges in the EV market, Scout’s CEO remains confident in the brand’s potential success. Volkswagen’s track record of managing diverse brands globally, including successful relaunches like Bugatti, positions them well to make the Scout revival a success.
Volkswagen’s Revival of Scout SUV Brand in the US
