Irish whiskey distilleries, once known for priding themselves on the pure taste of their spirits, are now embracing flavored varieties to attract new drinkers. Brands like Jameson and Tullamore D.E.W. have introduced flavored options like Cold Brew, orange, and honey, catering to a growing trend in the industry. Flavored whiskey sales in the US have been on the rise, outpacing unflavored options in recent years. Conor McGregor’s Proper No. Twelve even launched an apple-flavored version, which has been well-received.
The shift towards flavored whiskey is driven by a desire to appeal to younger consumers who are more open to trying new and bold flavors. With the pandemic accelerating this trend, distilleries are adapting to meet the changing preferences of the market. Flavors like honey, apple, cinnamon, peach, and peanut butter are among the top sellers in the category, appealing to a diverse range of tastes.
Overall, flavored whiskey serves as an entry point for those new to the spirit, providing a gateway into the world of Irish whiskey. By offering a variety of flavors, distilleries are able to attract a wider audience and stay competitive in a rapidly evolving market.